Use Your Podcast Transcript to Expand Your Audience Reach
The podcast medium has exploded in recent years, with millions of people around the world listening to podcasts every day. However, content creators who truly win their audience’s attention, and keep listeners coming back for more, often do not rely on the podcast platform alone. Rather, they create a podcast transcript and use the text to create different forms of media across different platforms. The repurposed, redistributed content expands their influence and reach, and improves their discoverability through search engine optimization (SEO).
If you are a new podcaster or do not have the infrastructure of a media house, using a podcast transcription service can be an efficiency game-changer that will allow you to refocus your efforts on content distribution.
Repurposing a Podcast Transcript
The evolution of the internet coupled with removal of distribution barriers helped to usher in the so-called “Golden Age of the Podcast.” Audio is now an essential form of media that is widely consumed. When you publish a podcast, it becomes available to anyone anywhere in the world, provided they can find it.
One limitation of search engines is that they search for text, such as the metadata and content of a page, over spoken words. That is why transcribing your podcast and sharing that text with your audience is so important.
Podcast episodes typically range in length from 10 minutes to a full hour. Generally, a 20-minute podcast yields an average of about 3,000 words, so you will want to be strategic about how you repurpose the content.
For example, when choosing an excerpt of your podcast transcription for a blog or article, try to use a portion that best answers a question or key phrase someone might be searching for. Search engines like Google will look for specific keywords when crawling your site, so the transcribed text should have several searchable keywords and phrases. Backlinking to the full podcast episode from the blog or article is also a good SEO practice.
Beyond long-form blog posts, podcast transcriptions can be used to create other types of content, including email marketing campaigns, reports, guides, mini-courses, and social media posts, including quote call-outs. To further promote your podcast, you can leverage professional platforms like LinkedIn to post an exchange of dialogue. For greater reach, tag your guests and any businesses or organizations mentioned.
Keep in mind that some audience members may not be able to consume information via audio. A podcast transcript can help overcome potential barriers with those who have hearing impairments or cognitive difficulties, including auditory processing disorder (APD).
Why Use a Podcast Transcription Service?
Podcasters know it takes a great deal of time to create, record, edit, and share podcasts. Transcribing your own content is the least expensive option, but it’s also the most time-consuming, especially if you have never transcribed speech-to-text before. The process could take hours you simply cannot afford to spend.
There are also many transcription software programs available online that use algorithms to convert audio to text. However, online software cannot always account for speech irregularities, accents, or grammar. This means your podcast may be transcribed poorly or inaccurately.
Hiring a podcast transcription service is the most efficient and accurate option. A skilled transcriptionist adds the human touch of accountability, ensuring that your podcast is accurately converted from speech to text. Unlike a software algorithm, a human transcriptionist can account for speech irregularities and industry-specific terminology, and will put in the time and effort to make sure the transcription is as accurate as possible.
Here at Preferred Transcriptions, our team’s combined speed and accuracy ensure that your business saves time and resources creating transcripts. We are also proud to offer a 24-hour turnaround for most projects.