Everyone is looking to put out as much content as they can as part of their content marketing or digital marketing strategies. The idea is that if you can attract an audience with blog posts or social media postings that are helpful or entertaining, that audience will become new customers and clients. But blogging can be difficult to maintain in the long term—it seems as though everything under the sun has already been written, and coming up with fresh topics every week can very quickly become a chore that sucks up a huge amount of time. The same goes for social media posts—what starts with energy and enthusiasm quickly peters out into a ghost town of a Facebook page or Twitter feed that is sporadically updated with lackluster content. So what do you do? You turn to an overlooked source of evergreen content: video!
Why Use Video?
We sat down with Kevin Finn of Custard Insurance Adjusters to find out why he trusts Preferred Transcriptions with his transcription projects.
Custard Insurance Adjusters is a national insurance adjusting company with about 270 offices and 3000 clients. They work primarily with insurance companies, trucking companies, and third party administrators. According to Kevin, “We sub a lot of the guys that dictate reports rather than type them themselves, because I used to do it and I found that you can certainly speak faster than you can type. If you have your notes organized, you can much faster dictate a report.”
Did you know that adding transcriptions to your content marketing videos can actually give a boost to your SEO rankings?
You already know that video is currently the most effective way to share your brand message with your audience. Video is dominating content marketing because it’s dynamic, searchable, and shareable. Video can be used to drive your audience to your call to action, and it’s a great way to boost your audience engagement while entertaining or educating your customers and driving fresh leads through your funnel.
We sat down with Dr. Michael Caiazzo to learn what he values about working with Preferred Transcription service. Dr. Caiazzo is a clinical neuropsychologist who would need to type lengthy reports by hand without the help of a quality transcription service, who found that as his practice grew, it became time prohibitive to do it by hand.
Dr. Caiazzo transcribes his neuropsychological evaluations with Preferred Transcription service. He provides Preferred with a template of some of the preformed data, and dictates information that is unique to each particular client. The transcription dovetails with the template into a seamless report format. Dr. Caiazzo finds that he doesn’t have to type everything in the report from A to Z, because the transcription service is able to implement the boilerplate content into his reports.
When it Comes to Your Transcription Service, Accuracy and Reliability are Key
Ron Skotleski of Skotleski Productions knows the value of accuracy and reliability when choosing a transcription service. Ron operates a video production company specializing in religious broadcasting, working with ministers to video sermons and services to be sent out to 50 stations around the country and the world. Using a multi-camera setup, Skotleski Productions shoots the video, brings the digital file back to the studio for editing, and sends them out on a very tight weekly schedule. Skotleski Productions rely on transcriptions to maintain compliance with FCC regulations regarding closed captioning. Because of these FCC rules, closed captioning has to be very accurate. In fact, videos sent to Canada are required to be letter perfect in order to be in compliance. Every year, Ron signs an affidavit of accuracy with the FCC. Using an automatic transcription program simply isn’t an option, as inaccurate closed captioning could lead to fines and other penalties.