Outsourcing video transcription services can quickly take your business’s marketing videos from average to exceptional. Maximizing the potential of these visual marketing tools through transcription will engage a larger audience by improving accessibility and discoverability. In fact, businesses that do not provide transcriptions of their marketing videos are bypassing a large section of their potential audience and missing out on an opportunity to expand the reach of their marketing.

We often consider video content as only being consumed by our audiences once— just a one-time-use collection of moving images and sound. But your video is still telling a story or sharing a message after the video stops playing. Transcribing video to text, and video transcription services, means you’re converting information into a written format to better help people access, share, and search for your work.