Did you know that adding transcriptions to your content marketing videos can actually give a boost to your SEO rankings?
You already know that video is currently the most effective way to share your brand message with your audience. Video is dominating content marketing because it’s dynamic, searchable, and shareable. Video can be used to drive your audience to your call to action, and it’s a great way to boost your audience engagement while entertaining or educating your customers and driving fresh leads through your funnel.
We sat down with Dr. Michael Caiazzo to learn what he values about working with Preferred Transcription service. Dr. Caiazzo is a clinical neuropsychologist who would need to type lengthy reports by hand without the help of a quality transcription service, who found that as his practice grew, it became time prohibitive to do it by hand.
When it Comes to Your Transcription Service, Accuracy and Reliability are Key
Ron Skotleski of Skotleski Productions knows the value of accuracy and reliability when choosing a transcription service. Ron operates a video production company specializing in religious broadcasting, working with ministers to video sermons and services to be sent out to 50 stations around the country and the world. Using a multi-camera setup, Skotleski Productions shoots the video, brings the digital file back to the studio for editing, and sends them out on a very tight weekly schedule. Skotleski Productions rely on transcriptions to maintain compliance with FCC regulations regarding closed captioning. Because of these FCC rules, closed captioning has to be very accurate. In fact, videos sent to Canada are required to be letter perfect in order to be in compliance. Every year, Ron signs an affidavit of accuracy with the FCC. Using an automatic transcription program simply isn’t an option, as inaccurate closed captioning could lead to fines and other penalties.
