You may have found out by now that one-and-done doesn’t cut it when it comes to online content. It’s so common to see company blog pages with two or three posts, then nothing for months. People tend to put so much energy and enthusiasm into their first few social media or online content posts that they quickly fizzle out once the excitement is gone. One big contributing factor is the need to generate a steady stream of content ideas, not necessarily fueled by first time poster enthusiasm. Here are a few ideas to keep generating content well into the year.

Everyone is looking to put out as much content as they can as part of their content marketing or digital marketing strategies. The idea is that if you can attract an audience with blog posts or social media postings that are helpful or entertaining, that audience will become new customers and clients. But blogging can be difficult to maintain in the long term—it seems as though everything under the sun has already been written, and coming up with fresh topics every week can very quickly become a chore that sucks up a huge amount of time. The same goes for social media posts—what starts with energy and enthusiasm quickly peters out into a ghost town of a Facebook page or Twitter feed that is sporadically updated with lackluster content. So what do you do? You turn to an overlooked source of evergreen content: video!

Did you know that adding transcriptions to your content marketing videos can actually give a boost to your SEO rankings?

You already know that video is currently the most effective way to share your brand message with your audience. Video is dominating content marketing because it’s dynamic, searchable, and shareable. Video can be used to drive your audience to your call to action, and it’s a great way to boost your audience engagement while entertaining or educating your customers and driving fresh leads through your funnel.

When it Comes to Your Transcription Service, Accuracy and Reliability are Key

Ron Skotleski of Skotleski Productions knows the value of accuracy and reliability when choosing a transcription service. Ron operates a video production company specializing in religious broadcasting, working with ministers to video sermons and services to be sent out to 50 stations around the country and the world. Using a multi-camera setup, Skotleski Productions shoots the video, brings the digital file back to the studio for editing, and sends them out on a very tight weekly schedule. Skotleski Productions rely on transcriptions to maintain compliance with FCC regulations regarding closed captioning. Because of these FCC rules, closed captioning has to be very accurate. In fact, videos sent to Canada are required to be letter perfect in order to be in compliance. Every year, Ron signs an affidavit of accuracy with the FCC. Using an automatic transcription program simply isn’t an option, as inaccurate closed captioning could lead to fines and other penalties.